Congratulations to the 2017 winners


The Practical Pre-School Awards 2017 in association with Primary Teacher Update

Now in their 16th year, the annual Practical Pre-School Awards, produced in association with Practical Pre-School magazine, are a firm fixture in the early years calendar. These awards aim to reward excellence in product design, development and suitability across a wide range of categories in the early years, pre-school and childcare sectors.

We have also broadened the scope of the awards in recent years to include products that are aimed at children in primary education, aged up to 11, by linking up with another of our own professional education brands, Primary Teacher Update.

Due to the established history of these awards, the scrupulous and independent nature of the testing and scoring and the wide range of coverage that we provide for all winning products, this is the definitive awards scheme for companies who specialise in the early years, childcare, pre-school and primary markets. Recognition in these annual awards is highly sought-after, competitive and a great accolade for your products – make sure you enter today to be part of the Practical Pre-School Awards 2017 in association with Primary Teacher Update and make the most of being recognised for the excellence of your products.

Matt Govett
Managing Director
MA Education

How to enter

Submit your entry in a few simple steps

Entries must be submitted by Friday 26th May 2017. Please follow these steps to submit your entry:

  • Choose the category which you would like to enter
  • Download the entry form for that category from the category’s page
  • Complete a separate form for each product submitted

After completing the entry form, please send to the address below with the following:

  • A hi-res catalogue shot on CD or by email, minimum resolution 300dpi, minimum size 150mm high or wide in JPEG or EPS file format. All images should be labelled with the name of your company AND the product name.
  • A colour print-out, photograph or catalogue page of your entered product
  • A cheque made payable to Evolution PR Ltd for £240 (£200 plus VAT) per product

Following the receipt of your entry form, you will be advised of two addresses for the forwarding of testing samples. In some instances, a third sample may be requested for additional evaluation by the Awards’ organisers, Evolution PR Ltd.

All entries need to be received no later than Friday 26th May 2017.

All closing dates are flexible so if you are having difficulty in meeting them then please contact:

Ellie at Evolution PR Ltd on 01327 227010 or email
However, for products to be tested in a school/nursery setting, please bear in mind time constraints with regards to term dates.

Completed forms are to be sent to:

Post: Practical Pre-School Awards, Evolution PR Ltd, 18 Cottesbrooke Park, Heartlands, Daventry, Northamptonshire, NN11 8YL

For further information, please contact Ellie or Lauren at Evolution PR on 01327 227010.

Winners 2017

Scroll through to see the overall category winners from 2017

The Practical Pre-School Awards 2017 ceremony, in association with Primary Teacher Update, took place on 22nd September in Birmingham.

Again, this year we have been hugely impressed by the wide range of products which have been entered. The entries clearly highlight and emphasise the sheer range of imagination, creativity, expertise and devotion that have gone into producing new products. All of the products have been rigorously tested and marked by professionals in settings to attain their final score and their final award – possibly a Gold, a Silver, a Bronze or even Overall Category Winner.

The Overall Category Winners are all listed below. You can also access the digital edition of this year's awards guide here, which contains full details about all of the successful products in this year's awards.

The photographs from the September 2017 awards ceremony are available to download here.

The ceremony

Details about the event

The results of the Practical Pre-School Awards 2017, in association with Primary Teacher Update, were announced on 22nd September 2017 at the awards presentation ceremony.

The presentation welcomed respected early years and childcare expert Kathy Brodie as guest speaker, alongside Karen Faux, editor of Practical Pre-School and Primary Teacher Update. The presentation were made by Evolution PR and once again the event was an ideal event for networking with counterparts in other companies, to meet the team from Practical Pre-School and Evolution PR and to be acknowledged for your success in the awards.


Frequently Asked questions

Please see answers to some frequently asked questions below. If your question is not answered here, please get in touch with the awards team at Evolution PR on 01327 227010, who will be happy to help.

What is the deadline to submit entries?

A: All entries must be submitted by 26th May 2017

How much does it cost to enter?

A: Each entry costs £200 plus VAT (£240 inclusive of VAT)

How many entries may I submit?

A: There is no limit to how many entries you submit. Evolution PR can advise on the most appropriate categories for your products.

May I submit entries on behalf of a client?

A: Yes, we receive entries every year on behalf of clients.

Can I enter if I am an international company?

A: Yes. We receive entries every year from international companies.

What is your cancellation policy?

A: In terms of entries, once your entry is submitted, you are agreeing to our terms and conditions and are unable to cancel your entry.

What happens after I have submitted my entries?

A: The team at Evolution PR receive your entries and then begin the process of sending your product sample to two independent testers. The testers have to complete an official tester form and return this for evaluation and checking by Evolution PR. After all the products in the awards have been tested, the product with the highest score in each category is awarded as overall winner.

How are the entries tested?

A: Every product entered into the awards is tested in two separate settings. Testers are usually practitioners or teachers and use the products with the children in their care to assess them as thoroughly, realistically and scrupulously as possible.

How are the entries scored?

A: All testers are provided with a tester form so that all products are assessed fairly against consistent criteria. Testers provide marks on elements such as ease of use, clarity of instructions, fulfilment of intended purpose, value for money, originality, appeal at the start and end of the trial, safety, durability, portability and ability to be recommended.

Each product is then given an overall score and the results are determined as follows:

90% or more – Gold
80% - 89% - Silver
65% - 79% - Bronze

The highest scoring product in each category is awarded as the Overall Category Winner.

When are the winners announced?

A: On 22nd September at the awards ceremony in Birmingham.

Who are the judges?

A: The judging list is made up of early years and nursery practitioners including managers and owners, childminders, nursery staff, teachers and most importantly the children in their care.

How do you promote the awards results?

A: As publisher of Practical Pre-School and Primary Teacher Update, we publish the annual Practical Pre-School Awards Guide. This contains listing information about all of the winning products from Overall Category Winners through to Gold, Silver and Bronze winning products.

The guide is then distributed with Practical Pre-School magazine, free, to our readers in October, and as a digital edition to our early years and primary data lists.

The awards guide is also available all year round on our websites – the awards guide is designed to offer as much visibility in the early years and primary sector as possible for the successful products.

Who runs the awards?

A: The awards are run by MA Education Limited, the publisher of Practical Pre-School and Primary Teacher Update. We work closely with the team at Evolution PR who administrate, organise, oversee and ensure the smooth running of the awards every year.


Don't Hesitate to get in touch with us...

Ellie Bates

Evolution PR

Tel: 01327 227010

Send email

Matt Govett

Publisher, Practical Pre-School

Tel: 0207 501 6735